A major innovation barrier is people having preconceived ideas about how a product or process is structured or meant to work. This has been termed Structural Fixedness. “Structural Fixedness” inhibits creativity since it prevents us from redefining a view of something we currently take for granted – our frame of reference. It doesn’t thwart innovation [...]
Most popular social networking services, eg Facebook, Twitter, MySpace etc, are loosely organised and have only a few rules. This is the part of the key to their success. Users have maximum opportunity to meet and make new friends, and interact with existing friends and family, whilst being able to block out undesirable or annoying [...]
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